1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

2. How We Use Cookies

Midland Medical Group uses cookies to ensure our website functions correctly, to process secure payments, and to improve our marketing efforts. Specifically, we use cookies to:

• Enable the Amelia booking system to schedule your appointments.
• Facilitate secure transactions through Stripe.
• Analyse website traffic to improve the customer experience.
• Reach new and existing customers through Google Ads and Social Media Pixels.

3. Categories of Cookies

• Strictly Necessary Cookies: These are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas or use the booking and payment systems.
• Analytical/Performance Cookies: These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it.
• Targeting Cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests.

4. Third-Party Cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no direct control. These cookies are likely to be analytical/performance cookies or targeting cookies from providers such as Google and Meta.